Red Star Production

Like any symbol, the red star has been used by entities of all types to represent things both good and bad. We prefer to think of the red star in terms of good.

The red star was commonly placed atop New Year trees in the Soviet Union, a tradition that continues to this day in Russia. It’s been used on the United States National Christmas Tree Washington, D.C. as well. It appears on many flags, including the state flag of California. It’s a part of many business logos, including the logo of the world-famous Macy’s department store. Historically the planet Mars has been referred to as the red star. In Slovenia the red star is respected as a symbol of resistance against fascism and Nazism.

Here at Red Star Production we devote our little space on the web to all sorts of interesting stories and articles that you may find of interest. If there’s a common theme (there actually isn’t!), it’s simply that the information here is interesting, uplifting, or both.

US XMas Tree and CA Flag

Social Networking Is Here To Stay

Originally thought of as simply a pastime, social networking online has become an inevitable part of our lives. For Roger Anthoney, an engineering student, “the very first thing I do in the morning when I arise is log into my Facebook account.” As an average, the consumer spends about one in every four online minutes social networking sites or blogs, reports researcher AC Nielson.

Explaining the evolution of social networking, one author says: “I think social media is still evolving. The way we communicate is constantly evolving. Anyone who calls themselves a social media ‘expert’ or ‘guru’ is a bit presumptuous. How can you be an expert in something that is changing so rapidly?”

Social Networking

Businesses in Pakistan have been quick to integrate social networking as part of their advertising strategy. Prior to its launch in Karachi, international food chain Hardees has managed to attract almost 1,400 fans through its official page on Facebook — one of the biggest social networking sites that currently has over 1.5 million active business pages.

“My business has thrived through social media,” says one business owner. Another business owner acknowledges that social networking websites have helped facilitate some of her businesses “because the popularity and acceptability of these sites is so widespread, our efforts yield results way easily and at a minimal cost”.

Talking about her preferred tool of advertisement, the business owner responds: “Depending on the message and our target audience, I use the online method, the conventional methods, or a mix of both.”

While advertising through networking sites seems cost-effective, one prolific blogger offers an opinion that differs: “Though online advertising is becoming popular, many firms are hesitant to advertise online, since they believe it is not very cost-effective.” This may be true for Pakistan where a massive chunk of the populace still doesn’t have access to the internet.

In recent years, social networking sites have also acted as a platform for activists all over the globe — protests in Egypt and riots in the UK were coordinated through such sites. However, the blogger believes that, “A revolution can never be brought solely through ‘Facebooking’ or ‘Tweeting’, as street activism will always be more powerful and effective then ‘click activism’.” Based on his experience, this same blogger reveals that “less than one per cent of those who ‘attend’ the event virtually, actually turn up”.

However, it was solely through such sites that Karachi recently witnessed a record number of people who sang the national anthem on August 14. At a stadium in Khadda market area of Karachi, 5,857 people gathered and beat the previous record of 5,248, achieved by students, staff, faculty and alumni of MSU-IIT (Philippines) who sang Philippines’ national anthem on September 1, 2009.

It seems that social networking has infiltrated all walks of life leaving nothing unexplored, not even the highly secretive Osama bin Laden Operation, which Sohaib Athar — a resident of Abbottabad — started tweeting about when circling helicopters disturbed the quiet night. Many untelevised events have also managed to gain attention through social networking sites. A Berkley student, James Buck, was arrested by the Egyptian authorities for covering antigovernment protests. Before being taken away, all Buck did was tweet “Arrested”, bringing his friends and supporters into action. Buck was released the following day through legal aid provided by his university.